Rebranding Freddie: From Korean Adoptee to Swedish Design Star
A casual glance at 32-year-old Swedish branding-design mastermind Fredrik (Freddie) Öst and one would hardly label him a Swede. His smallish frame, long black…
Read MoreA casual glance at 32-year-old Swedish branding-design mastermind Fredrik (Freddie) Öst and one would hardly label him a Swede. His smallish frame, long black…
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